Platform Selection
Shopify, WooCommerce, BigCommerce, or custom — chosen for fit with your business model, not preference.
Shopify, WooCommerce, and custom storefronts engineered for revenue. We build for conversion, scale, and the operations realities of running an online store.
of e-commerce stores we audit have funnel leaks costing 20%+ revenue. We close them.
of stores can ship on Shopify or Woo with the right setup. We choose the platform that fits, not the platform we sell.
of e-commerce builds break on real-world ops — taxes, shipping, returns. We engineer for the messy parts.
Most e-commerce sites die at checkout. The cart works, the design pops, but conversion crashes when reality hits — shipping rules, tax logic, payment edge cases. We build for the full operations stack, so the storefront is the easy part.
We start with funnel architecture: product page → cart → checkout → confirmation. Each step gets conversion-tested. Then product page templates that load fast, cart logic that handles edge cases, checkout that doesn't make customers create accounts unless they want to.
Behind the storefront: tax calculation, shipping zones, inventory sync, returns flow, post-purchase email triggers. We integrate with your ERP, 3PL, or accounting system. Day one, the store is operational — not just live.
Shopify, WooCommerce, BigCommerce, or custom — chosen for fit with your business model, not preference.
Performance-first theme with custom components for product pages, cart, and checkout.
Guest checkout, address validation, payment optimization, and abandoned cart recovery flows.
Operational reality: tax automation, shipping rules, returns flows configured for your geography.
Connected to your inventory system or 3PL so the store reflects real stock — no overselling.
Email triggers for confirmation, shipping, review request, and re-engagement — built into the platform.
Product pages, cart, and checkout all engineered against real conversion benchmarks.
We integrate with your ERP, 3PL, and accounting from day one — not as a phase 2.
We use what fits your business, not what gets us margin or partner kickbacks.
Custom builds stay with you. Even on Shopify, the theme is yours to extend.
Best for project briefs, scope questions, and longer conversations.
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Free 30-minute consultation. We'll review your site live and identify quick wins.
Browse case studies of recent e-commerce builds and the revenue we've shipped.
Free 30-minute store audit. We'll show you where checkout is leaking the most revenue.