Competitor Identification
Top 5 (or 10) competitors selected based on real audience overlap, not on assumptions or vanity comparison.
INSIGHTS
Competitor Analysis
A teardown of the top 5 competitors so you can move where they can't. We don't catalog features — we identify the strategic gaps you can exploit and the standards you need to meet.
STRATEGIC, NOT CATALOG
Find the Gap
0%
of competitor analyses end up as feature catalogs nobody reads. Ours end with three exploitable gaps.
MULTIPLE LENSES
Brand. Product. GTM.
0%
of competitor wins come from gaps in one of three areas: brand, product, or go-to-market. We score all three.
ACTIONABLE OUTPUT
Move Where They Can't
0%
of effective analyses end with specific moves you can ship in 30 days. We deliver that, not a 60-page deck.
WHAT WE DO
Find Where to Move. Where They Can't Follow.
Most competitor analyses are exhausting feature catalogs that nobody reads. Ours focus on strategic gaps — where competitors are weak, where the market is underserved, and where your specific strengths give you an unfair advantage.
We score the top 5 competitors across brand, product, and go-to-market. For each: visual identity, positioning, audience approach, content strategy, paid channels, organic presence, and pricing. Score 1-100 with specific evidence.
Then we map the gaps. Where's the entire category missing the boat? Where can you uniquely win? Where does scale matter (and you can't compete head-on)? Output: 5-7 page strategic deck — readable in 20 minutes, plays directly into your roadmap.
WHAT YOU GET
Deliverables Built for Real Results.
Multi-Dimensional Scoring
Brand, product, and go-to-market scored across 8-12 sub-dimensions per competitor.
Visual + Voice Audit
Side-by-side comparisons of identity, messaging, and content quality — pulled from live materials.
Channel Presence Map
Where each competitor plays, where they don't, and why those choices matter for your strategy.
Strategic Gap Analysis
Three to five specific opportunities — 'they can't / won't move here' — for you to exploit.
30-90-Day Action Plan
Specific moves, prioritized, mapped to which gap they exploit and what success looks like.
Why Brands Stick With Us.
We focus on where to move, not what to build. Less list, more direction.
The output identifies where YOUR specific position is unfair to the field — not a generic SWOT.
Brand, product, and go-to-market are scored separately. Most analyses miss two of three.
Senior leadership reads the whole thing on a flight. No 60-page padding.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consultation. We'll review your site live and identify quick wins.
See Our Work
Browse case studies of recent competitor analyses and the moves we've recommended.