Analytics Audit
Full review of GA4, GTM, ad-platform pixels, and CRM integrations with prioritized fix list.
INSIGHTS
Analytics Setup
GA4, GTM, conversion tracking, and dashboards configured properly the first time. The data foundation that makes every other marketing decision evidence-based.
SET UP CORRECTLY
The Foundation
0%
of GA4 properties we audit have at least one critical configuration error. Decisions on bad data hurt for years.
SERVER-SIDE READY
iOS 14+ Era
0%
of accounts under-perform paid because they skip server-side tracking. We don't.
ACTIONABLE DASHBOARDS
Not Just Configured
0%
of analytics setups never get a usable dashboard. Configuration without surfacing is wasted work.
WHAT WE DO
Make Every Decision Evidence-Based.
Bad analytics costs millions in misallocated budget. We see it constantly — accounts attributing 60% of revenue to 'direct/none' because tracking was never properly set up. We rebuild the foundation, server-side, with conversion fidelity that survives the privacy era.
Phase one: GA4 audit and rebuild. Proper data streams, conversion events, custom dimensions, content groups. Then GTM cleanup — every tag accounted for, no orphan triggers, server-side container deployed where it matters. Then Conversions API for Meta, Enhanced Conversions for Google.
Phase two: dashboards your team will actually open. Looker Studio, Tableau, or whatever you use — configured to answer the questions you're actually asking. Then a knowledge transfer doc so your team can read the data without us.
Setup Health Scores
Average Across Recent Audits
0%
Tracking Coverage
0%
Data Accuracy
0%
Dashboard Usability
WHAT YOU GET
Deliverables Built for Real Results.
GA4 Configuration
Data streams, conversion events, custom dimensions, audiences, attribution model — all configured.
Tag Manager Setup
Clean GTM container with documented tags, triggers, and variables. No orphan tags, no mystery firing.
Server-Side Tracking
Conversions API for Meta, Enhanced Conversions for Google, optional server-side GTM container.
Custom Dashboards
Looker Studio (or your tool) with role-based views for marketing, sales, and exec leadership.
Documentation & Training
Knowledge transfer doc plus 60-minute team training so you can self-serve the data.
Why Brands Stick With Us.
Not just 'turned on' — properly configured for your business model and conversion shape.
iOS 14+ broke client-side tracking. We rebuild for the era we're actually in.
Configuration without surfacing is wasted work. We deliver the surface too.
You can hand it off to a new agency or in-house hire and they'll understand the setup.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consultation. We'll review your site live and identify quick wins.
See Our Work
Browse case studies of recent analytics engagements and the foundations we've built.