Account Audit & Restructure
Full review of campaigns, keywords, ad groups, and conversion tracking with a prioritized rebuild plan.
Search, Performance Max, and YouTube — managed for measurable ROAS. We build keyword-tight, conversion-focused campaigns that put you in front of buyers at the moment of intent.
of internet users start their buying journey on a search engine. Search ads catch them at peak intent — when wallets are open.
of marketers report positive ROI from paid search — and the ones who don't usually have broken conversion tracking, not a budget problem.
of new accounts we audit run Performance Max with no asset feeds, no audience signals, and no exclusions. We fix that.
When someone Googles your service, they're at the bottom of the funnel. Ready to pay. We build the campaign structure, keyword strategy, and bidding logic to capture them — without burning budget on broad-match misfires.
Most accounts leak budget on three things: bad keyword match types, misconfigured Performance Max, and missing negative keyword lists. We audit, clean, and rebuild. Search campaigns get tight match types. PMax gets proper asset groups and audience signals. YouTube gets remarketing built right.
From there, we manage daily — bid adjustments, search term mining, ad rotation, landing page coordination. Conversion tracking is server-side where it matters. Every month, ROAS goes up while CAC goes down.
Full review of campaigns, keywords, ad groups, and conversion tracking with a prioritized rebuild plan.
Buyer-intent keyword research, exact/phrase/broad strategy, and ongoing negative keyword management to kill wasted spend.
Proper asset groups, audience signals, exclusions, and feed-based campaigns where applicable. PMax that actually performs.
Server-side conversions, GA4 + Google Ads integration, and goal alignment so the platform optimizes for revenue, not clicks.
Manual oversight on top of Smart Bidding, with rapid response to performance shifts before they cost you a week of budget.
Campaign-level revenue attribution, search term reports, and the next-month testing roadmap — clear and actionable.
Our team holds active Google Ads certifications. We don't outsource to overseas freelancers running scripts on your account.
Smart Bidding works when fed clean data. We give it good signals and override it when it goes off the rails.
Negative keyword lists get reviewed weekly, not quarterly. Wasted spend dies fast in our accounts.
We integrate Google Ads with your CRM so you know which keywords bring real customers — not just form fills.
Best for project briefs, scope questions, and longer conversations.
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Free 30-minute consultation. We'll review your site live and identify quick wins.
Browse case studies of recent Google Ads engagements and the ROAS we've shipped.
Free Google Ads audit. We'll show you exactly where your budget is leaking — and how to fix it.