Discovery & Positioning
Brand workshop, competitor audit, and positioning brief that drives every design decision.
CREATIVE CONTENT
Logo Design
Marks built to scale from app icon to billboard, in vector and bitmap. We engineer logos that work as small as 16 pixels and as large as a 30-foot wall.
ENGINEERED FOR EVERY CONTEXT
Tested to 16 Pixels
0%
of strong logos remain identifiable at favicon scale. We test before we ship — your mark will too.
VERSATILITY
Built to Last 10+ Years
0%
of brands rebrand within 5 years because their original logo wasn't built to scale. We design once.
OWNED, NOT TEMPLATED
Original Concepts Only
0%
of our logos are bespoke designs. Zero stock marks, zero templates, zero recycled concepts.
WHAT WE DO
Marks Engineered for the Long Haul.
Most logos die when the brand grows. They look great on a business card but break at 16 pixels or stretched across a billboard. We engineer marks that work at every scale, in every medium, on every surface.
Our process starts with positioning, not pixels. What does your brand stand for? Who's the audience? What does the category look like? Then we sketch — paper, then digital — exploring 20-30 directions before narrowing to three concepts you'll see.
From there, we refine the chosen direction, build out a lockup family (horizontal, stacked, icon-only, monochrome), test it at extremes, and deliver every file format you'll ever need. Vector, bitmap, app icons, social profile sizes — all included.
Logo Performance Scores
Average Across Recent Builds
0%
Recognition
0%
Versatility
0%
Memorability
WHAT YOU GET
Deliverables Built for Real Results.
Concept Sketches
Twenty to thirty hand-drawn explorations narrowed to three directions for your review.
Refined Logo + Lockups
Horizontal, stacked, icon-only, and monochrome versions — built to scale across every layout.
Stress-Test at Extreme Sizes
At-scale tests from 16-pixel favicon to 30-foot billboard so you ship with confidence, not hope.
Complete File Package
SVG, PNG, JPG, AI, EPS, PDF, plus app icons and social profile sizes — every format you'll need.
Usage Guidelines
Spacing rules, what not to do, and color and background rules so the mark stays consistent forever.
Why Brands Stick With Us.
Every logo gets stress-tested at extreme sizes and on real backgrounds before final delivery.
No template work. Every concept is original to your brand and only your brand.
We deliver every file format you'll ever need. No 'can we get a different format?' emails six months later.
We design for 10+ years, not the trend of the moment. Your logo won't look dated by 2030.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consultation. We'll review your site live and identify quick wins.
See Our Work
Browse case studies of recent logo work and the marks we've designed.