Interview Plan & Recruiting
12-20 customer interviews scheduled and conducted, mix of buyers and non-buyers, recorded and transcribed.
INSIGHTS
Audience Research
Surveys, interviews, and analytics that tell you who's actually buying. Not personas built from imagination — buyer profiles built from real customer data.
REAL CUSTOMERS
Not Imagined Personas
0%
of marketing teams operate from personas that have never been validated against real buyers. We fix that.
DATA-BACKED
Interviews + Analytics
0%
of accurate audience insights combine qualitative interviews with quantitative usage data. We do both.
ACTIONABLE
Drives Channel + Creative
0%
of brands report better creative performance after grounding messaging in audience research data.
WHAT WE DO
Stop Guessing Who's Buying. Know.
Most personas are built from a Google Doc and a couple of sales calls. The result: marketing that talks past the actual buyer. We replace guesses with data — qualitative interviews, quantitative analytics, and synthesis that sticks.
We start by interviewing 12-20 actual customers (and prospects who didn't buy). Real conversations about what they were trying to do, what almost stopped them, and what closed the deal. Pattern-match across the conversations to identify the 2-3 dominant buyer profiles.
We layer in analytics — site behavior, conversion paths, segment performance from your CRM and ad accounts. The result is a buyer profile that explains both what they say AND what they do. Marketing teams use it for messaging. Sales teams use it for objection handling.
Research Engagement Snapshot
Per Engagement Average
0
Buyer Interviews
0
Profiles Defined
0
Data Sources
+0%
Avg CR Lift
WHAT YOU GET
Deliverables Built for Real Results.
Quantitative Data Audit
Site analytics, CRM data, and ad-platform behavior data analyzed for usage patterns and segment differences.
Buyer Profile Documents
Two to four buyer profiles backed by data — including buying triggers, objections, and decision criteria.
Customer Journey Map
Step-by-step from awareness to advocacy, with friction points and emotional state documented per stage.
Messaging Recommendations
Specific copy and positioning shifts based on what real buyers said matters — not what you wish mattered.
Channel & Creative Implications
How to use the research in ads, content, and sales — operational, not theoretical.
Why Brands Stick With Us.
We do the work. Not 'here's a survey' — actual 30-minute conversations with people who actually pay you.
Interviews tell you why. Analytics tell you what. Together, they tell you the truth.
Specific, evidence-backed buyer profiles your team can actually use — not 'Marketing Mary, age 32.'
Every insight comes with a 'so use it like this' implication. Research that ships.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consultation. We'll review your site live and identify quick wins.
See Our Work
Browse case studies of recent audience research engagements and the insights we've delivered.