Touchpoint Inventory
Complete catalog of every place your brand shows up — site, ads, social, sales materials, packaging.
INSIGHTS
Brand Audit
A diagnostic review of your visual, voice, and positioning gaps. We tell you what's working, what's hurting you, and what to fix first — backed by competitive evidence.
HONEST DIAGNOSIS
The Audit You'd Pay For
0%
of brands haven't audited their identity in 3+ years. The market shifts; brands must too.
SCORED VS. COMPETITORS
Where You Stand
0%
of category leaders score within the top quartile on visual consistency. Where do you?
PRIORITIZED FIXES
High Impact, Low Cost
0%
of audit findings can be fixed in under 30 days. We rank by impact, not effort.
WHAT WE DO
Know Where Your Brand Actually Stands.
Most brand audits are vibes — a designer says 'looks dated' and the client signs off on a rebrand. We do it differently. Every score is backed by competitive comparison, audience research, and a measurable rubric. You leave with evidence, not opinions.
We score five dimensions: visual consistency (across all touchpoints), positioning clarity, voice alignment, audience fit, and competitive distinctiveness. Each gets a 0-100 score with specific evidence — screenshots, competitor benchmarks, examples.
Then we prioritize fixes by impact and effort. Which 3-5 changes will move the brand the most for the least lift? Those go to the top of the list. Everything else is optional. The audit fits on 8-10 pages — readable by the whole team, actionable inside two weeks.
WHAT YOU GET
Deliverables Built for Real Results.
Visual Consistency Score
Side-by-side comparison of brand assets, scoring system applied to identify gaps and inconsistencies.
Positioning Clarity Review
Audit of how your value prop reads to outside audiences vs. how your internal team thinks it reads.
Voice & Tone Audit
Sampled across blog, email, social — scored for consistency and audience fit, with specific examples.
Competitive Benchmarking
Top 5 competitors scored on the same rubric so you see the gap and the opportunity at the same time.
Prioritized Fix List
Three to five highest-impact changes ranked by ROI for the next 30-90 days.
Why Brands Stick With Us.
Every score has screenshots, competitor examples, and audience data backing it. No 'I think.'
We're not pitching a rebrand. If your brand is fine, we'll say so.
8-10 pages. Senior leadership can read it on a flight. Action items are specific.
Score every gap by potential business impact, not designer preference.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consultation. We'll review your site live and identify quick wins.
See Our Work
Browse case studies of recent brand audit engagements and the changes we've recommended.