Stakeholder Interviews
Who's using the dashboard, what are they deciding, what data answers the question.
INSIGHTS
Performance Tracking
Real-time dashboards that show what's working without spreadsheets. We surface the metrics that drive decisions — for marketing, sales, and the exec team — in views built for each role.
REAL-TIME
Updated Hourly
0%
of marketing teams check performance daily but report monthly. We close that gap.
ROLE-BASED VIEWS
Built for the User
0%
of dashboards fail because they show everything. We design for what each role actually decides on.
TIED TO ACTION
Not Just Monitoring
0%
of useful dashboards link metrics to next actions. We build for that, not just visualization.
WHAT WE DO
Performance Visibility Without the Spreadsheet Tax.
Every team has a spreadsheet someone updates manually. It's wrong by Monday and abandoned by Friday. Real-time dashboards eliminate that work — but only if they show what each role actually decides on. We build for the human, not the platform.
We start by interviewing the people who'll use the dashboard. What decisions are they making this week? What questions are they asking on Monday? Then we map data sources, build the dashboard, and pressure-test it: can the user answer their question in under 30 seconds?
From there: hourly or daily refresh from your data sources, alerting on key thresholds, and quarterly reviews to ensure the dashboard still maps to actual decisions. Dashboards drift. We maintain ours so they don't.
Decision Speed Lift
+184% Faster Insights
WHAT YOU GET
Deliverables Built for Real Results.
Data Source Audit
Where the data lives now, what gaps exist, what needs to be connected for the views to work.
Dashboard Design
Wireframed views per role — marketing, sales, exec — reviewed and approved before build.
Build & Connect
Looker Studio, Tableau, ChartBrew — connected to ad platforms, GA4, CRM, and analytics.
Alerting & Thresholds
Email or Slack alerts when key metrics deviate from expected ranges — so issues surface fast.
Quarterly Reviews
Dashboard maintenance, source updates, and adjustments as decisions and metrics evolve.
Why Brands Stick With Us.
Every metric on every view is there because someone makes a decision based on it.
Marketing, sales, and exec see different views. The data they need, not all the data.
No more 'I'll pull that report' — the dashboard's already updated.
We do quarterly check-ins to ensure the dashboard still answers the right questions.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consultation. We'll review your site live and identify quick wins.
See Our Work
Browse case studies of recent dashboard engagements and the visibility we've shipped.