Web & Landing Pages
Conversion work on the pages you already pay to send traffic to, since a rate improvement compounds across every campaign you run.
BRANDS & STORES · DTC BRANDS
DTC Brands
Acquisition costs keep climbing. Retention is the only way out.
How does Mediaology market DTC brands?
Mediaology runs marketing for DTC brands in retail and ecommerce. Conversion work on the pages you already pay to send traffic to, since a rate improvement compounds across every campaign you run.
ACQUISITION MATH
The Numbers Have to Work
0%
of the work goes to acquisition efficiency, because rising ad costs have made the gap between customer value and acquisition cost the whole business.
REPEAT PURCHASE
Where Profit Actually Appears
0%
goes to retention, since most direct-to-consumer brands lose money on the first order and only become profitable on the second and third.
OWNED CHANNELS
Audiences You Control
0%
goes to email, SMS, and first-party data, the channels that don’t get more expensive and don’t disappear when a platform changes its rules.
WHAT WE DO
Acquire Efficiently. Keep Them Longer.
Direct-to-consumer economics have tightened considerably. Paid acquisition costs more than it did, tracking is less precise than it was, and brands built on cheap traffic have found the model doesn’t survive contact with current prices.
So we work the whole equation rather than just the top. Creative volume and testing to keep acquisition efficient, landing experiences that convert the traffic you’re already paying for, and measurement honest enough to show which channels actually contribute rather than which claim credit.
The larger opportunity is usually retention. Most DTC brands lose money on the first order and become profitable on the second and third, which means email, SMS, post-purchase flows, and subscription options are worth more than another increment of ad spend. Owned channels also cost the same next year, which paid acquisition emphatically does not.
Contribution Margin
By Cohort
WHAT YOU GET
Efficient Acquisition, Real Retention.
Paid Acquisition
Paid campaigns with disciplined creative testing, plus measurement that shows genuine contribution rather than platform-reported credit.
Branded Content & Video
Creative volume for paid social, because ad fatigue is the main constraint on scale and a single winning asset doesn’t last.
Lead Capture & Automation
Email, SMS, and post-purchase flows that turn first orders into repeat customers, which is where profitability actually appears.
Reputation & Trust
Review and social proof generation, which lifts conversion on traffic you’ve already bought and reduces effective acquisition cost.
Strategy & Reporting
Reporting on contribution margin by cohort and channel, so you can see which acquisition genuinely pays back rather than which looks good in-platform.
Why Retail & Ecommerce Stick With Us.
Platform-reported return figures routinely overstate contribution, and brands scale into losses believing they’re profitable. We measure blended acquisition cost against real cohort value, which is less flattering and considerably more useful.
Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.
Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.
Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consult. We’ll review your current presence and identify quick wins for dtc brands.
See Our Work
Browse case studies of recent engagements and the lift we’ve shipped.