Web & Landing Pages
A site that sells advice and carrier choice rather than competing purely on quote speed, with clear paths for the coverage types you specialise in.
Quoted against everyone. Kept through service and cross-sell.
Mediaology runs marketing for insurance agencies in professional services. Quoted against everyone. Kept through service and cross-sell. A site that sells advice and carrier choice rather than competing purely on quote speed, with clear paths for the coverage types you specialise in.
of the work goes to competing where every prospect can obtain multiple quotes instantly, including from carriers advertising directly at enormous scale.
goes to retention, because agency economics depend on policies renewing year after year, and each lapse costs the acquisition again.
goes to cross-selling existing clients, where a household with several policies is dramatically more profitable and far less likely to leave.
Independent agencies compete against national carriers with vast advertising budgets and against comparison tools that reduce insurance to a single number. Winning on price alone against that is not a viable long-term position.
So we compete on the things a quote engine can’t deliver: choice across carriers, advice when coverage decisions are genuinely complicated, and a person who answers when there’s a claim. That message reaches people who have been burned by a cheap policy that didn’t cover what they assumed, which is a large and underserved audience.
Then we protect the book. Agency value is in renewals and multi-policy households, so we build retention communication, renewal outreach ahead of shopping season, and cross-sell campaigns to existing clients. A household with several policies is markedly more profitable and considerably less likely to leave, and cross-selling costs a fraction of acquiring someone new.
A site that sells advice and carrier choice rather than competing purely on quote speed, with clear paths for the coverage types you specialise in.
Campaigns targeting life events that trigger insurance decisions (home purchase, new driver, business formation), rather than generic quote ads.
Content that explains coverage decisions properly, which reaches people who have discovered the hard way what a cheap policy didn’t include.
Quote handling with fast response, plus renewal and cross-sell outreach that keeps the book intact and growing per household.
Review generation focused on claims experience and service, since that’s the difference an agency offers over a direct carrier.
Reporting on retention and policies per household, which describe agency value far better than new quote volume.
Agencies obsess over new quotes while policies lapse quietly out the back. Retention and cross-sell cost a fraction of acquisition and compound, a multi-policy household is more profitable and far less likely to shop elsewhere.
Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.
Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.
Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.
Best for project briefs, scope questions, and longer conversations.
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Free 30-minute consult. We’ll review your current presence and identify quick wins for insurance agencies.
Browse case studies of recent engagements and the lift we’ve shipped.
Free 30-minute call. We’ll look at your retention rate and policies per household alongside new business.