Web & Landing Pages
Case-type pages built around specific injuries and circumstances, with attorney credentials and process explained, and no outcome promises anywhere.
LEGAL PRACTICES · PERSONAL INJURY
Personal Injury
The most expensive keywords in advertising. You need more than a bidding war.
How does Mediaology market personal injury?
Mediaology runs marketing for personal injury in legal practice. The most expensive keywords in advertising. Case-type pages built around specific injuries and circumstances, with attorney credentials and process explained, and no outcome promises anywhere.
BRUTAL ECONOMICS
The Costliest Clicks There Are
0%
of the work goes to competing efficiently in what is consistently among the most expensive advertising categories anywhere, where a single click can cost more than a month of ads in other verticals.
CASE SELECTION
Volume Is Not the Goal
0%
goes to attracting the case types you actually want, because a flood of unqualified enquiries costs intake time and produces nothing.
REFERRAL & REPUTATION
The Cheaper Pipeline
0%
goes to referrals and reputation, attorney referrals and past clients cost a fraction of paid acquisition and arrive far better qualified.
WHAT WE DO
Better Cases. Not Just More Calls.
Personal injury is the most financially punishing category in digital advertising. Firms with television budgets and billboard saturation set the price of entry, and simply outbidding them is not a strategy available to most practices.
So we compete on precision rather than budget. Case-type and injury-specific targeting instead of broad accident terms, local and neighbourhood-level visibility where the bidding is less savage, and intake that responds immediately, response speed decides a large share of signed cases in this field, and many firms lose them to nothing more than a slow callback.
Alongside that we build the pipelines that don’t cost per click. Attorney referral relationships, past client reputation, and content that establishes genuine authority in specific case types. All advertising is written to comply with your state bar’s rules, no outcome guarantees, no misleading claims about results or specialisation. Those rules are not optional, and the penalties are worse than a slow month.
Cost per Signed Case
By Channel
WHAT YOU GET
Qualified Cases, Compliant Marketing.
Paid Acquisition
Targeted campaigns on specific case types and locations rather than broad accident terms, where the bidding is dominated by television-budget firms.
Branded Content & Video
Attorney-led content that demonstrates real authority in your case types, which supports both search visibility and attorney referrals.
Lead Capture & Automation
Intake that responds in minutes rather than hours, since in personal injury the firm that calls back first signs a large share of the cases.
Reputation & Trust
Reputation and referral development, because attorney referrals and past client reviews cost a fraction of paid acquisition per signed case.
Strategy & Reporting
Reporting on cost per signed case by channel and case type, rather than cost per lead, which in this field is close to meaningless.
Why Law Firms Stick With Us.
Personal injury lead costs can look reasonable while the cases they produce are unsignable. We track through to signed and retained matters by case type, because that is the only number that tells you whether the spend is working.
Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.
Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.
Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consult. We’ll review your current presence and identify quick wins for personal injury.
See Our Work
Browse case studies of recent engagements and the lift we’ve shipped.