LEGAL PRACTICES · CRIMINAL DEFENSE

Criminal Defense

Often the family is searching, at 2am, while someone is still in custody.

How does Mediaology market criminal defense?

Mediaology runs marketing for criminal defense in legal practice. Often the family is searching, at 2am, while someone is still in custody. Charge-specific pages explaining process and next steps, written for someone reading on a phone in a state of panic, with contact reachable at any hour.

IMMEDIATE URGENCY

Hours, Not Days

0%

of the work goes to being reachable immediately, arrests happen at night and on weekends, and the family calls until a lawyer actually answers.

WHO IS SEARCHING

Often Not the Client

0%

goes to speaking to the person actually searching, frequently a parent or spouse acting on behalf of someone who cannot call anyone themselves.

CHARGE-SPECIFIC

They Search the Charge

0%

goes to charge-specific visibility, since people search the exact offence they’re facing rather than for a criminal defence attorney generally.

WHAT WE DO

Answer at 2am. Explain What Happens Next.

Criminal defence has the most compressed decision window in legal services. Someone has been arrested, the family is frightened and searching at three in the morning, and they will retain whoever answers and sounds capable.

That makes availability the foundation. Round-the-clock campaigns, a phone that reaches a person at any hour, and a site built for someone reading on a phone in a police station car park. We also write to the actual searcher, who is frequently a mother or spouse rather than the accused, a distinction most criminal defence marketing ignores entirely.

Then we build charge-specific depth. People search the offence they’re facing, not the practice area, so pages explaining what each charge means, the likely process, and what happens in the first days capture demand and demonstrate competence at once. Everything complies with bar advertising rules: no predicted outcomes, no implied guarantees, no claims about dismissals that would breach the rules and mislead a frightened family.

After-Hours Contact Calls Answered
WHAT YOU GET

Reachable, Clear, Compliant.

Web & Landing Pages

Charge-specific pages explaining process and next steps, written for someone reading on a phone in a state of panic, with contact reachable at any hour.

Paid Acquisition

Round-the-clock campaigns on charge-specific terms, since arrests and the searches that follow overwhelmingly happen outside business hours.

Branded Content & Video

Attorney content that explains the system calmly (bail, arraignment, what happens in the first 48 hours), which builds trust faster than credentials alone.

Lead Capture & Automation

Intake that reaches an attorney or answering service immediately, because in this field an unanswered call at 2am is a retained case lost outright.

Reputation & Trust

Reputation management handled discreetly, since criminal defence clients rarely leave reviews and the ones that exist carry unusual weight.

Strategy & Reporting

Reporting on after-hours contact rates and retained cases by charge type, so you can see where your availability is costing or winning you work.

Why Law Firms Stick With Us.

The one searching at 2am is usually a parent or spouse, not the accused. Most criminal defence marketing addresses the defendant and misses the audience entirely. We write for the frightened family member who is going to make the call.

Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.

Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.

Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.

READY TO GROW?

Let’s build the Criminal Defense growth engine you need.

Free 30-minute call. We’ll check your after-hours answer rate and your visibility on the charges you most want to defend.