Web & Landing Pages
Pest-specific pages that match how people actually search (by the thing they just saw, not by your service catalogue), with same-day booking front and centre.
TRADES & CONTRACTORS · PEST CONTROL
Pest Control
Urgent today, recurring for years. Win the panic call, keep the contract.
How does Mediaology market pest control?
Mediaology runs marketing for pest control in home services. Pest-specific pages that match how people actually search (by the thing they just saw, not by your service catalogue), with same-day booking front and centre.
URGENCY CONVERTS
Nobody Waits on Pests
0%
of the work goes to same-day capture, a customer who just saw a roach or a rodent is booking with whoever answers, at a price they barely register.
RECURRING REVENUE
The Contract Is the Business
0%
goes to converting one-off treatments into quarterly plans, which is where pest control’s real enterprise value sits and where most operators leave money behind.
SEASONAL PATTERNS
Different Pest, Different Month
0%
goes to seasonal targeting: termite swarms, summer ants, autumn rodents. Each has its own search pattern and its own moment to be visible.
WHAT WE DO
Solve It Today. Prevent It for Years.
Pest control has an unusual shape: an intensely urgent first purchase followed by a recurring relationship worth many times more. Most operators market hard for the first and leave the second to chance.
The urgent half is straightforward and unforgiving. Someone has just seen something in their kitchen, and they are calling until a human answers. We make sure you’re the visible option for that search in every neighbourhood you cover, and that the booking takes seconds rather than a form and a callback.
The valuable half is the plan. A single treatment is a transaction; a quarterly agreement is an asset. We build the follow-up, seasonal reminders, and renewal messaging that move customers from one to the other, and we time campaigns to the pest calendar so you’re visible for termites in spring and rodents when the weather turns rather than running the same generic ad all year.
One-Off vs. Recurring
Revenue Mix
WHAT YOU GET
Booked Today, Retained for Years.
Paid Acquisition
Campaigns that shift with the pest calendar, so budget follows termite season, summer ants, and autumn rodent activity instead of running flat year-round.
Branded Content & Video
Content that handles the real hesitations: safety around children and pets, what treatment involves, and what happens if the problem returns.
Lead Capture & Automation
Instant booking for urgent calls, plus the automated follow-up that turns a single treatment into a quarterly plan while the memory is still fresh.
Reputation & Trust
Review generation after successful treatment, and renewal messaging that keeps plan customers from quietly lapsing between visits.
Strategy & Reporting
Reporting on one-off versus recurring revenue and plan retention, the numbers that actually determine what your business is worth.
Why Home Services Stick With Us.
Most pest control marketing is judged on cost per booked treatment, which quietly rewards cheap one-off customers who never convert to a plan. We measure toward recurring revenue and retention, because that’s what compounds and what a buyer eventually pays for.
Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.
Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.
Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consult. We’ll review your current presence and identify quick wins for pest control.
See Our Work
Browse case studies of recent engagements and the lift we’ve shipped.