Web & Landing Pages
Pages built around trust rather than discount: vetting, insurance, consistent crews, and transparent pricing, with separate paths for residential and commercial enquiries.
TRADES & CONTRACTORS · CLEANING SERVICES
Cleaning Services
You’re asking for keys to their home. Trust is the entire sale.
How does Mediaology market cleaning services?
Mediaology runs marketing for cleaning services in home services. You’re asking for keys to their home. Pages built around trust rather than discount: vetting, insurance, consistent crews, and transparent pricing, with separate paths for residential and commercial enquiries.
TRUST FIRST
Strangers in the House
0%
of the work goes to trust signals: background checks, bonding, insurance, and named staff. No other home service asks for this much access with this little supervision.
RETENTION IS PROFIT
The Fourth Clean Onward
0%
goes to retention, because acquisition costs are only recovered after several visits. A cleaning customer who cancels at month two was a loss, regardless of how cheaply you won them.
RESIDENTIAL VS COMMERCIAL
Two Different Businesses
0%
goes to keeping those channels separate, a homeowner booking a recurring clean and an office manager running a bid process share almost nothing.
WHAT WE DO
Win the Keys. Keep the Route.
Cleaning is a trust purchase disguised as a price purchase. Customers compare quotes, but what they’re actually deciding is whether to give a stranger a key and leave them alone with everything they own.
So we lead with the things that answer that question: background-checked and named staff, bonding and insurance stated plainly, consistent crews rather than whoever is available, and reviews that mention reliability and care rather than price. Discount-led cleaning marketing attracts exactly the customers who churn first.
Then we protect the economics. Cleaning only works on retention, the first visit rarely repays what it cost to acquire, so the whole business lives in months three through thirty. We build onboarding, scheduling reminders, and a save path for at-risk accounts, and we keep commercial bidding on its own track because that pipeline runs on relationships and RFPs, not on search ads.
Customer Lifetime
Months Retained
WHAT YOU GET
Built on Trust and Retention.
Paid Acquisition
Campaigns that target recurring-service intent rather than one-time deep-clean bargain hunters, because the second group rarely survives to profitability.
Branded Content & Video
Content that introduces the actual people doing the work, which for a service based on household access does more than any offer.
Lead Capture & Automation
Booking that handles recurring scheduling properly, plus onboarding sequences through the first few visits where most cancellations happen.
Reputation & Trust
Review generation after the visits that matter most, plus a save path when an account shows signs of lapsing.
Strategy & Reporting
Reporting on retention and lifetime value rather than cost per lead, because in cleaning those are the only numbers that tell you if you’re making money.
Why Home Services Stick With Us.
Cleaning is easy to fill with discount customers and hard to make profitable that way. We target on trust and recurring intent, and we report on retention, because a cheap lead that cancels in month two cost you money no matter how good the cost per lead looked.
Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.
Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.
Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consult. We’ll review your current presence and identify quick wins for cleaning services.
See Our Work
Browse case studies of recent engagements and the lift we’ve shipped.