Web & Landing Pages
A site that answers the practical filters first (insurance accepted, accepting new patients, next availability, location), with physician profiles patients can choose from.
Building a panel of patients who stay for decades.
Mediaology runs marketing for medical practices in healthcare and wellness. Building a panel of patients who stay for decades. A site that answers the practical filters first (insurance accepted, accepting new patients, next availability, location), with physician profiles patients can choose from.
of the work goes to being findable and clearly in network, because most patients filter by insurance before they consider anything else about a practice.
goes to attracting patients who stay, primary care value compounds over years of continuity, not in a single visit.
goes to communicating availability, since appointment wait time is one of the strongest reasons patients choose one practice over another.
Primary care acquisition is unusually practical. Patients filter by insurance, by location, and by how soon they can get an appointment, often before they read a word about your philosophy of care.
So we make those answers impossible to miss. Accepted plans listed clearly, whether you’re taking new patients stated plainly, next availability visible, and location and parking obvious. A surprising share of practices bury or omit all four, which quietly loses patients who were ready to book.
Then we build for continuity, which is where primary care value actually accumulates. Physician profiles that let patients choose someone they’ll see for years, content that supports preventive care and follow-through, and recall systems for annual visits and screenings. Everything is built to protect patient privacy, since practice marketing must never reveal who is or isn’t under your care.
A site that answers the practical filters first (insurance accepted, accepting new patients, next availability, location), with physician profiles patients can choose from.
Local campaigns targeting people newly in the area or changing practices, which is when primary care decisions are actually made.
Physician-led content that builds familiarity before the first visit, since patients choosing a long-term doctor want a sense of the person.
Booking that works with your scheduling system, plus recall for annual visits and screenings that keeps continuity intact.
Review generation and response handled so that nothing acknowledges or implies a patient relationship, which privacy rules require care around.
Reporting on new patient acquisition and panel retention, because a growing practice with poor continuity isn’t actually growing.
Practices often lead with philosophy of care while burying whether they take a patient’s insurance or are accepting anyone at all. Putting those answers up front converts patients who were already ready to book and are simply looking for confirmation.
Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.
Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.
Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.
Best for project briefs, scope questions, and longer conversations.
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Free 30-minute consult. We’ll review your current presence and identify quick wins for medical practices.
Browse case studies of recent engagements and the lift we’ve shipped.
Free 30-minute call. We’ll check how easily a prospective patient can confirm you take their insurance and how soon they can be seen.