Web & Landing Pages
Clearly separated paths for medical and cosmetic care, each with its own pages, since the two audiences want completely different information.
CLINICS & PRACTICES · DERMATOLOGY CLINICS
Dermatology Clinics
Two practices in one building: medical necessity and elective cash pay.
How does Mediaology market dermatology clinics?
Mediaology runs marketing for dermatology clinics in healthcare and wellness. Two practices in one building: medical necessity and elective cash pay. Clearly separated paths for medical and cosmetic care, each with its own pages, since the two audiences want completely different information.
MEDICAL SIDE
Screening and Concern
0%
of the work covers medical dermatology: skin cancer screening, acne, and chronic conditions, where patients arrive worried and insurance-driven.
COSMETIC SIDE
Elective and Cash Pay
0%
goes to cosmetic services, an entirely different purchase: elective, visually researched, price-sensitive, and competing against med spas rather than other clinics.
ACCESS
The Waitlist Problem
0%
goes to access and scheduling, because dermatology wait times are long enough that patients with an urgent concern often go wherever can see them soonest.
WHAT WE DO
Two Audiences. One Practice.
Dermatology practices run two businesses that barely resemble each other. Medical dermatology serves worried, insurance-covered patients with a concerning mole or a chronic condition. Cosmetic dermatology serves elective, cash-pay patients shopping visually and comparing you to med spas.
Marketing them identically underserves both. We build the medical side around concern and access: screening content, condition-specific pages, insurance clarity, and honest wait times, because a patient worried about a changing mole will go wherever can see them soonest.
The cosmetic side is built like the aesthetic market it competes in: visually led, results-focused, with pricing and packages clear. Your advantage over a med spa is physician oversight and medical credibility, which is worth stating plainly. All result imagery is handled with proper consent and compliant claims, which matters more here than in most categories.
Medical vs. Cosmetic
Revenue Split
WHAT YOU GET
Both Sides, Properly Built.
Paid Acquisition
Campaigns split between condition and screening intent on the medical side and visual, elective interest on the cosmetic side.
Branded Content & Video
Screening and condition education for medical patients, plus compliant result imagery for cosmetic services, produced with proper consent.
Lead Capture & Automation
Scheduling that protects capacity for urgent skin concerns while still accommodating cosmetic consultations that can wait.
Reputation & Trust
Review generation across both service lines, handled so nothing discloses a patient relationship or condition.
Strategy & Reporting
Reporting that separates medical and cosmetic revenue, so you can see which side your marketing is actually growing.
Why Healthcare & Wellness Stick With Us.
A worried patient with a changing mole and an elective cosmetic client need entirely different pages, messages, and channels. Practices that blur them convert poorly on both, and usually lose the cosmetic patient to a med spa that speaks their language.
Impressions and follower counts don't pay your bills. We track leads, calls, booked consults, and closed business, and we tune the engine around what actually moves the needle.
Every month you get a transparent recap: what we shipped, what's working, what's not, and what we're testing next. No 40-page PDFs you'll never read.
Most agencies hand you off after the pitch. You get the same senior lead from kickoff through year three: they know your brand, your data, and your last six months of calls cold.
Email Us
Best for project briefs, scope questions, and longer conversations.
Call Us
Reach our Detroit team Mon–Fri, 9 AM to 6 PM Eastern.
Book a Strategy Call
Free 30-minute consult. We’ll review your current presence and identify quick wins for dermatology clinics.
See Our Work
Browse case studies of recent engagements and the lift we’ve shipped.