/* ============================================================
   Mediaology — Services pages styles
   Used by /services.html, /services/{category}.html,
   and /services/{category}/{service}.html
   ============================================================ */

/* ============================================================
   SERVICES HUB — Category cards
   ============================================================ */
.services-hub-cards {
  background: var(--surface-white);
  color: var(--text-on-light-primary);
  padding: var(--section-py) 0;
}
.services-hub-cards__intro {
  max-width: 760px;
  margin: 0 auto var(--space-16);
  text-align: center;
}
.services-hub-cards__eyebrow {
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-4);
}
.services-hub-cards__eyebrow::before {
  content: '';
  width: 12px;
  height: 12px;
  background: var(--brand-primary);
  clip-path: polygon(0 0, 100% 0, 80% 100%, 0 100%);
}
.services-hub-cards__title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw + 0.5rem, 3.5rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
  margin-bottom: var(--space-6);
}
.services-hub-cards__subtitle {
  font-size: var(--fs-body-lg);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-secondary);
}
.services-hub-cards__grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--space-8);
}
.service-category-card {
  position: relative;
  display: flex;
  flex-direction: column;
  background: var(--surface-near-black);
  color: var(--brand-white);
  padding: var(--space-12);
  border-radius: 24px;
  overflow: hidden;
  text-decoration: none;
  min-height: 380px;
  isolation: isolate;
  transition: transform var(--duration-slow) var(--ease-out);
}
.service-category-card::before {
  content: '';
  position: absolute;
  inset: 0;
  background:
    radial-gradient(ellipse 80% 60% at 80% 100%, rgba(236, 26, 100, 0.25) 0%, transparent 60%),
    radial-gradient(ellipse 60% 40% at 0% 0%, rgba(173, 20, 79, 0.18) 0%, transparent 55%);
  z-index: -1;
  transition: opacity var(--duration-base) var(--ease-out);
}
.service-category-card:hover {
  transform: translateY(-4px);
}
.service-category-card:hover::before {
  opacity: 1.4;
}
.service-category-card__num {
  font-family: var(--font-body);
  font-size: var(--fs-caption);
  letter-spacing: var(--tracking-wide);
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}
.service-category-card__title {
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3vw + 0.5rem, 2.5rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
  margin-bottom: var(--space-4);
}
.service-category-card__body {
  font-size: var(--fs-body);
  line-height: var(--lh-relaxed);
  color: var(--text-on-dark-secondary);
  margin-bottom: var(--space-8);
}
.service-category-card__list {
  margin-bottom: var(--space-8);
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-2) var(--space-3);
}
.service-category-card__list li {
  font-size: var(--fs-caption);
  letter-spacing: 0.02em;
  color: var(--text-on-dark-tertiary);
  position: relative;
  padding-left: var(--space-3);
}
.service-category-card__list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 50%;
  width: 4px;
  height: 4px;
  background: var(--brand-primary);
  border-radius: 50%;
  transform: translateY(-50%);
}
.service-category-card__cta {
  margin-top: auto;
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  color: var(--brand-white);
  font-size: var(--fs-body);
  font-weight: var(--fw-medium);
}
.service-category-card__cta-arrow {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  background: var(--brand-primary);
  color: var(--brand-white);
  transition: transform var(--duration-base) var(--ease-out);
}
.service-category-card:hover .service-category-card__cta-arrow {
  transform: translateX(4px);
}
.service-category-card__cta-arrow svg {
  width: 14px;
  height: 14px;
  fill: none;
  stroke: currentColor;
  stroke-width: 2;
  stroke-linecap: round;
  stroke-linejoin: round;
}

@media (max-width: 900px) {
  .services-hub-cards__grid { grid-template-columns: 1fr; gap: var(--space-6); }
  .service-category-card { padding: var(--space-8); min-height: 0; }
}

/* ============================================================
   SERVICES HUB — "Why us" benefits row
   ============================================================ */
.services-hub-benefits {
  background: var(--surface-near-black);
  color: var(--brand-white);
  padding: var(--section-py) 0;
}
.services-hub-benefits__title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw + 0.5rem, 3rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
  margin-bottom: var(--space-12);
  max-width: 720px;
}
.services-hub-benefits__title .text-pink { color: var(--brand-primary); }
.services-hub-benefits__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-8);
}
.benefit-tile {
  padding: var(--space-8) 0;
  border-top: 1px solid rgba(255, 255, 255, 0.1);
}
.benefit-tile__icon {
  width: 44px;
  height: 44px;
  margin-bottom: var(--space-4);
  color: var(--brand-primary);
}
.benefit-tile__icon svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.benefit-tile__title {
  font-family: var(--font-display);
  font-size: var(--fs-h4);
  font-weight: var(--fw-medium);
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-bottom: var(--space-3);
}
.benefit-tile__body {
  font-size: var(--fs-body-sm);
  line-height: var(--lh-relaxed);
  color: var(--text-on-dark-secondary);
}
@media (max-width: 900px) {
  .services-hub-benefits__grid { grid-template-columns: 1fr; gap: var(--space-4); }
}

/* ============================================================
   CATEGORY PAGE — Stats / animated chart section
   ============================================================ */
.category-stats {
  background: var(--surface-white);
  color: var(--text-on-light-primary);
  padding: var(--section-py) 0 var(--space-12);
}
.category-stats__grid {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: var(--space-16);
  align-items: center;
}
.category-stats__copy h2 {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw + 0.5rem, 3rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
  margin-bottom: var(--space-6);
}
.category-stats__copy p {
  font-size: var(--fs-body-lg);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-secondary);
  margin-bottom: var(--space-6);
}

/* Animated bar chart */
.category-chart {
  background: var(--surface-near-black);
  color: var(--brand-white);
  border-radius: 24px;
  padding: var(--space-10);
  position: relative;
  overflow: hidden;
}
.category-chart::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 60% 50% at 80% 100%, rgba(236, 26, 100, 0.18) 0%, transparent 60%);
  pointer-events: none;
}
.category-chart__title {
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-2);
}
.category-chart__subtitle {
  font-family: var(--font-display);
  font-size: var(--fs-h3);
  font-weight: var(--fw-medium);
  margin-bottom: var(--space-8);
  position: relative;
}
.category-chart__rows {
  display: flex;
  flex-direction: column;
  gap: var(--space-5);
  position: relative;
}
.chart-row {
  display: grid;
  grid-template-columns: 110px 1fr 60px;
  align-items: center;
  gap: var(--space-4);
}
.chart-row__label {
  font-size: var(--fs-caption);
  color: var(--text-on-dark-secondary);
  letter-spacing: 0.02em;
}
.chart-row__bar-wrap {
  height: 8px;
  background: rgba(255, 255, 255, 0.08);
  border-radius: 999px;
  overflow: hidden;
}
.chart-row__bar {
  height: 100%;
  background: linear-gradient(90deg, var(--brand-primary-dark) 0%, var(--brand-primary) 100%);
  border-radius: 999px;
  width: 0;
  transition: width 1.6s var(--ease-out);
}
.chart-row__value {
  font-family: var(--font-display);
  font-size: var(--fs-body-lg);
  font-weight: var(--fw-medium);
  color: var(--brand-white);
  text-align: right;
}
.category-chart__footnote {
  font-size: var(--fs-caption);
  color: var(--text-on-dark-tertiary);
  margin-top: var(--space-6);
  font-style: italic;
}

@media (max-width: 900px) {
  .category-stats__grid { grid-template-columns: 1fr; gap: var(--space-10); }
  .chart-row { grid-template-columns: 90px 1fr 56px; gap: var(--space-3); }
}

/* ============================================================
   CATEGORY PAGE — 8-card sub-service grid
   ============================================================ */
.category-services {
  background: var(--surface-white);
  color: var(--text-on-light-primary);
  padding: var(--space-12) 0;
  border-top: 1px solid var(--surface-card-border);
}
.category-services__intro {
  margin-bottom: var(--space-12);
  max-width: 720px;
}
.category-services__title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw + 0.5rem, 3rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
  margin-bottom: var(--space-4);
}
.category-services__subtitle {
  font-size: var(--fs-body-lg);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-secondary);
}
.category-services__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--space-5);
}
/* Column-based stagger: each row animates with the same 0/80/160/240ms
   cadence as row 1 instead of continuing to add delay per card. Without
   this, the global fade-up-stagger pushes cards 5-6 to 320-400ms, making
   row 2 visibly lag behind row 1. */
.category-services__grid.fade-up-stagger.is-visible > *:nth-child(4n+1) { transition-delay: 0ms; }
.category-services__grid.fade-up-stagger.is-visible > *:nth-child(4n+2) { transition-delay: 80ms; }
.category-services__grid.fade-up-stagger.is-visible > *:nth-child(4n+3) { transition-delay: 160ms; }
.category-services__grid.fade-up-stagger.is-visible > *:nth-child(4n)   { transition-delay: 240ms; }
.subservice-card {
  background: var(--surface-white);
  border: 1px solid var(--surface-card-border);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
  text-decoration: none;
  color: var(--text-on-light-primary);
  display: flex;
  flex-direction: column;
  min-height: 240px;
  transition: border-color var(--duration-base) var(--ease-out),
              transform var(--duration-base) var(--ease-out);
  position: relative;
}
.subservice-card:hover {
  border-color: var(--brand-primary);
  transform: translateY(-2px);
}
.subservice-card__icon {
  width: 36px;
  height: 36px;
  color: var(--brand-primary);
  margin-bottom: var(--space-4);
}
.subservice-card__icon svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.subservice-card__title {
  font-family: var(--font-display);
  font-size: 1.125rem;
  font-weight: var(--fw-medium);
  line-height: 1.2;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-bottom: var(--space-2);
}
.subservice-card__body {
  font-size: var(--fs-body-sm);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-secondary);
  margin-bottom: var(--space-4);
}
.subservice-card__cta {
  margin-top: auto;
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  font-size: var(--fs-caption);
  font-weight: var(--fw-medium);
  color: var(--brand-primary);
  letter-spacing: 0.02em;
}
.subservice-card__cta-arrow {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  transition: transform var(--duration-base) var(--ease-out);
}
.subservice-card:hover .subservice-card__cta-arrow { transform: translateX(3px); }
.subservice-card__cta-arrow svg { width: 12px; height: 12px; fill: none; stroke: currentColor; stroke-width: 2; stroke-linecap: round; stroke-linejoin: round; }

@media (max-width: 1100px) {
  .category-services__grid { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 900px) {
  .category-services__grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .category-services__grid { grid-template-columns: 1fr; }
}

/* ============================================================
   SUB-SERVICE PAGE — Hero with bleed image
   ============================================================ */
.subservice-hero {
  background: var(--surface-white);
  padding: 100px 0 0;
  position: relative;
}
.subservice-hero__inner {
  position: relative;
  border-radius: 32px;
  overflow: hidden;
  min-height: 480px;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: var(--space-20) var(--space-12);
  background-color: var(--surface-near-black);
  background-size: cover;
  background-position: center;
  background-image:
    linear-gradient(180deg, rgba(0, 0, 0, 0.55) 0%, rgba(0, 0, 0, 0.4) 100%),
    radial-gradient(ellipse 60% 50% at 30% 30%, rgba(56, 100, 255, 0.5) 0%, transparent 60%),
    radial-gradient(ellipse 70% 50% at 70% 70%, rgba(236, 26, 100, 0.45) 0%, transparent 60%),
    linear-gradient(135deg, #0A0A2A 0%, #2A0820 100%);
}
.subservice-hero__content {
  max-width: 920px;
  color: var(--brand-white);
  position: relative;
}
.subservice-hero__eyebrow {
  display: inline-block;
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}
.subservice-hero__title {
  font-family: var(--font-display);
  font-size: clamp(3rem, 7vw, 6rem);
  font-weight: var(--fw-medium);
  line-height: 0.95;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  margin-bottom: var(--space-5);
}
.subservice-hero__subtitle {
  font-size: var(--fs-body-lg);
  line-height: var(--lh-relaxed);
  color: rgba(255, 255, 255, 0.85);
  max-width: 640px;
  margin: 0 auto;
}

/* Three feature columns below the hero */
.subservice-features {
  background: var(--surface-white);
  padding: var(--space-12) 0;
}
.subservice-features__inner {
  background: #F5F5F7;
  border-radius: 24px;
  padding: var(--space-10);
  position: relative;
  z-index: 2;
}
.subservice-features__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-10);
}
.feature-col {
  display: flex;
  flex-direction: column;
}
.feature-col__eyebrow {
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-2);
}
.feature-col__title {
  font-family: var(--font-display);
  font-size: var(--fs-h4);
  font-weight: var(--fw-medium);
  line-height: 1.15;
  margin-bottom: var(--space-4);
}
.feature-col__visual {
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: var(--space-4);
}

/* Animated stat ring (SVG-based) */
.stat-ring {
  width: 140px;
  height: 140px;
  position: relative;
}
.stat-ring__bg,
.stat-ring__fg {
  fill: none;
  stroke-width: 12;
  stroke-linecap: round;
}
.stat-ring__bg {
  stroke: rgba(0, 0, 0, 0.08);
}
.stat-ring__fg {
  stroke: url(#stat-ring-gradient);
  transform: rotate(-90deg);
  transform-origin: center;
  stroke-dasharray: 0 999;
  transition: stroke-dasharray 1.6s var(--ease-out);
}
.stat-ring__value {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-display);
  font-size: 2.25rem;
  font-weight: var(--fw-medium);
  color: var(--text-on-light-primary);
}
.feature-col__icon {
  width: 48px;
  height: 48px;
  color: var(--brand-primary);
}
.feature-col__icon svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.feature-col__caption {
  font-size: var(--fs-body-sm);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-secondary);
}

@media (max-width: 900px) {
  .subservice-features__grid { grid-template-columns: 1fr; gap: var(--space-8); }
  .subservice-hero__inner { padding: var(--space-12) var(--space-6); min-height: 400px; }
}

/* ============================================================
   SUB-SERVICE PAGE — Description block
   ============================================================ */
.subservice-description {
  background: var(--surface-white);
  padding: var(--space-12) 0 var(--section-py);
  border-top: 1px solid var(--surface-card-border);
}
.subservice-description__grid {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: var(--space-16);
  align-items: center;
}
.subservice-description__inner {
  max-width: 100%;
}
.subservice-description__eyebrow {
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}
.subservice-description__title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw + 0.5rem, 3rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
  margin-bottom: var(--space-6);
}
.subservice-description__intro {
  font-size: var(--fs-body-lg);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-primary);
  margin-bottom: var(--space-6);
  padding: var(--space-6);
  background: #FDF1F5;
  border-left: 3px solid var(--brand-primary);
  border-radius: 0 var(--radius-md) var(--radius-md) 0;
}
.subservice-description__body p {
  font-size: var(--fs-body);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-secondary);
  margin-bottom: var(--space-4);
}

/* Visual on the right side: animated growth chart */
.subservice-description__visual {
  position: relative;
  aspect-ratio: 5 / 4;
  background: var(--surface-near-black);
  border-radius: 24px;
  overflow: hidden;
  padding: var(--space-8);
}
.subservice-description__visual::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 80% 60% at 50% 100%, rgba(236, 26, 100, 0.25) 0%, transparent 70%);
  pointer-events: none;
}
.growth-chart {
  position: relative;
  width: 100%;
  height: 100%;
  z-index: 1;
}
.growth-chart__title {
  position: absolute;
  top: 0;
  left: 0;
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
}
.growth-chart__metric {
  position: absolute;
  top: 28px;
  left: 0;
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: var(--fw-medium);
  color: var(--brand-white);
}
.growth-chart__svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
}
.growth-chart__grid-line {
  stroke: rgba(255, 255, 255, 0.08);
  stroke-width: 1;
}
.growth-chart__axis-label {
  fill: rgba(255, 255, 255, 0.4);
  font-family: var(--font-body);
  font-size: 10px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.growth-chart__line {
  fill: none;
  stroke: var(--brand-primary);
  stroke-width: 3;
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-dasharray: 1000;
  stroke-dashoffset: 1000;
  transition: stroke-dashoffset 2.4s var(--ease-out);
  filter: drop-shadow(0 0 8px rgba(236, 26, 100, 0.6));
}
.growth-chart.is-visible .growth-chart__line {
  stroke-dashoffset: 0;
}
.growth-chart__area {
  fill: url(#growth-gradient);
  opacity: 0;
  transition: opacity 1.2s var(--ease-out) 1.2s;
}
.growth-chart.is-visible .growth-chart__area {
  opacity: 0.6;
}
.growth-chart__dot {
  fill: var(--brand-white);
  stroke: var(--brand-primary);
  stroke-width: 3;
  opacity: 0;
  transform-origin: center;
  transition: opacity 0.4s var(--ease-out);
}
.growth-chart.is-visible .growth-chart__dot { opacity: 1; }
.growth-chart.is-visible .growth-chart__dot--1 { transition-delay: 0.4s; }
.growth-chart.is-visible .growth-chart__dot--2 { transition-delay: 0.8s; }
.growth-chart.is-visible .growth-chart__dot--3 { transition-delay: 1.2s; }
.growth-chart.is-visible .growth-chart__dot--4 { transition-delay: 1.6s; }
.growth-chart.is-visible .growth-chart__dot--5 { transition-delay: 2.0s; }
.growth-chart.is-visible .growth-chart__dot--6 { transition-delay: 2.4s; }
.growth-chart__pulse {
  fill: var(--brand-primary);
  opacity: 0;
}
.growth-chart.is-visible .growth-chart__pulse {
  animation: chart-pulse 2s ease-out 2.6s infinite;
}
@keyframes chart-pulse {
  0% { transform: scale(1); opacity: 0.6; }
  100% { transform: scale(3); opacity: 0; }
}

@media (max-width: 900px) {
  .subservice-description__grid { grid-template-columns: 1fr; gap: var(--space-10); }
  .subservice-description__visual { aspect-ratio: 4 / 3; padding: var(--space-6); }
}

/* ============================================================
   METRIC BARS — Type B (alt to growth chart)
   Stacked horizontal bars that fill on scroll with counters.
   Lives inside .subservice-description__visual.
   ============================================================ */
.metric-bars {
  position: relative;
  width: 100%;
  height: 100%;
  z-index: 1;
  display: flex;
  flex-direction: column;
}
.metric-bars__title {
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
}
.metric-bars__metric {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: var(--fw-medium);
  color: var(--brand-white);
  margin-top: 4px;
  margin-bottom: var(--space-6);
}
.metric-bars__rows {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  flex: 1;
  justify-content: center;
}
.metric-bar { display: flex; flex-direction: column; gap: 8px; }
.metric-bar__head {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
}
.metric-bar__label {
  font-family: var(--font-body);
  font-size: 11px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.55);
}
.metric-bar__value {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: var(--fw-medium);
  color: var(--brand-white);
}
.metric-bar__track {
  width: 100%;
  height: 8px;
  background: rgba(255, 255, 255, 0.08);
  border-radius: 4px;
  overflow: hidden;
}
.metric-bar__fill {
  height: 100%;
  width: 0;
  background: linear-gradient(90deg, var(--brand-primary) 0%, #FF4682 100%);
  border-radius: 4px;
  transition: width 1.4s var(--ease-out);
  box-shadow: 0 0 12px rgba(236, 26, 100, 0.45);
}
.metric-bars.is-visible .metric-bar:nth-child(1) .metric-bar__fill { width: var(--w, 0%); transition-delay: 0.0s; }
.metric-bars.is-visible .metric-bar:nth-child(2) .metric-bar__fill { width: var(--w, 0%); transition-delay: 0.2s; }
.metric-bars.is-visible .metric-bar:nth-child(3) .metric-bar__fill { width: var(--w, 0%); transition-delay: 0.4s; }
.metric-bars.is-visible .metric-bar:nth-child(4) .metric-bar__fill { width: var(--w, 0%); transition-delay: 0.6s; }

/* ============================================================
   METRIC DONUTS — Type C (alt to growth chart)
   3 donut rings each with a labeled target percentage.
   ============================================================ */
.metric-donuts {
  position: relative;
  width: 100%;
  height: 100%;
  z-index: 1;
  display: flex;
  flex-direction: column;
}
.metric-donuts__title {
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
}
.metric-donuts__metric {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: var(--fw-medium);
  color: var(--brand-white);
  margin-top: 4px;
  margin-bottom: var(--space-8);
}
.metric-donuts__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-3);
  flex: 1;
  align-items: center;
  justify-items: center;
  padding-bottom: 28px;
}
.metric-donut {
  position: relative;
  width: 100%;
  max-width: 130px;
  aspect-ratio: 1;
}
.metric-donut svg {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  transform: rotate(-90deg);
}
.metric-donut__bg {
  fill: none;
  stroke: rgba(255, 255, 255, 0.08);
  stroke-width: 8;
}
.metric-donut__fg {
  fill: none;
  stroke: var(--brand-primary);
  stroke-width: 8;
  stroke-linecap: round;
  transition: stroke-dashoffset 1.6s var(--ease-out);
  filter: drop-shadow(0 0 6px rgba(236, 26, 100, 0.45));
}
.metric-donut__value {
  position: absolute;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-weight: var(--fw-medium);
  color: var(--brand-white);
}
.metric-donut__label {
  position: absolute;
  bottom: -28px;
  left: 50%;
  transform: translateX(-50%);
  font-family: var(--font-body);
  font-size: 10px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.55);
  white-space: nowrap;
  text-align: center;
}
@media (max-width: 600px) {
  .metric-donut__label { font-size: 9px; }
}

/* ============================================================
   METRIC KPIs — Type D (alt to growth chart)
   2x2 tile grid of large animated counter numbers.
   ============================================================ */
.metric-kpis {
  position: relative;
  width: 100%;
  height: 100%;
  z-index: 1;
  display: flex;
  flex-direction: column;
}
.metric-kpis__title {
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
}
.metric-kpis__metric {
  font-family: var(--font-display);
  font-size: 1.5rem;
  font-weight: var(--fw-medium);
  color: var(--brand-white);
  margin-top: 4px;
  margin-bottom: var(--space-6);
}
.metric-kpis__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-3);
  flex: 1;
}
.metric-kpi {
  position: relative;
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.08);
  border-radius: 12px;
  padding: var(--space-4);
  display: flex;
  flex-direction: column;
  justify-content: center;
  gap: 8px;
  overflow: hidden;
}
.metric-kpi::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  width: 36px;
  height: 3px;
  background: var(--brand-primary);
  box-shadow: 0 0 8px rgba(236, 26, 100, 0.55);
}
.metric-kpi__value {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: var(--fw-medium);
  color: var(--brand-white);
  line-height: 1;
  opacity: 0;
  transform: translateY(8px);
  transition: opacity 0.5s var(--ease-out), transform 0.5s var(--ease-out);
}
.metric-kpi__label {
  font-family: var(--font-body);
  font-size: 11px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.55);
}
.metric-kpis.is-visible .metric-kpi__value { opacity: 1; transform: translateY(0); }
.metric-kpis.is-visible .metric-kpi:nth-child(1) .metric-kpi__value { transition-delay: 0.0s; }
.metric-kpis.is-visible .metric-kpi:nth-child(2) .metric-kpi__value { transition-delay: 0.15s; }
.metric-kpis.is-visible .metric-kpi:nth-child(3) .metric-kpi__value { transition-delay: 0.3s; }
.metric-kpis.is-visible .metric-kpi:nth-child(4) .metric-kpi__value { transition-delay: 0.45s; }

@media (prefers-reduced-motion: reduce) {
  .growth-chart__line { stroke-dashoffset: 0 !important; transition: none; }
  .growth-chart__area { opacity: 0.6 !important; transition: none; }
  .growth-chart__dot { opacity: 1 !important; transition: none; }
  .growth-chart__pulse { animation: none; }
}

/* ============================================================
   SUB-SERVICE PAGE — Deliverables grid
   ============================================================ */
.subservice-deliverables {
  background: var(--surface-near-black);
  color: var(--brand-white);
  padding: var(--section-py) 0;
}
.subservice-deliverables__intro {
  margin-bottom: var(--space-12);
  max-width: 720px;
}
.subservice-deliverables__eyebrow {
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}
.subservice-deliverables__title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw + 0.5rem, 3rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
}
.subservice-deliverables__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-6);
}
/* Same column-based stagger trick as category-services__grid: each row
   restarts at 0ms/80ms/160ms instead of stacking on top of row 1's delay. */
.subservice-deliverables__grid.fade-up-stagger.is-visible > *:nth-child(3n+1) { transition-delay: 0ms; }
.subservice-deliverables__grid.fade-up-stagger.is-visible > *:nth-child(3n+2) { transition-delay: 80ms; }
.subservice-deliverables__grid.fade-up-stagger.is-visible > *:nth-child(3n)   { transition-delay: 160ms; }
.deliverable-card {
  background: rgba(255, 255, 255, 0.04);
  border: 1px solid rgba(255, 255, 255, 0.08);
  border-radius: var(--radius-lg);
  padding: var(--space-8);
  transition: background-color var(--duration-base) var(--ease-out), transform var(--duration-base) var(--ease-out);
}
.deliverable-card:hover {
  background: rgba(255, 255, 255, 0.07);
  transform: translateY(-2px);
}
.deliverable-card__icon {
  width: 40px;
  height: 40px;
  margin-bottom: var(--space-4);
  color: var(--brand-primary);
}
.deliverable-card__icon svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.deliverable-card__title {
  font-family: var(--font-display);
  font-size: var(--fs-h4);
  font-weight: var(--fw-medium);
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-bottom: var(--space-3);
}
.deliverable-card__body {
  font-size: var(--fs-body-sm);
  line-height: var(--lh-relaxed);
  color: var(--text-on-dark-secondary);
}

@media (max-width: 900px) {
  .subservice-deliverables__grid { grid-template-columns: 1fr; }
}

/* ============================================================
   SUB-SERVICE PAGE — Benefits + contact split
   ============================================================ */
.subservice-benefits {
  background: var(--surface-white);
  padding: var(--section-py) 0;
}
.subservice-benefits__grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: var(--space-16);
  align-items: start;
}
.subservice-benefits__title {
  font-family: var(--font-display);
  font-size: clamp(2rem, 4vw + 0.5rem, 3rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  text-transform: uppercase;
  margin-bottom: var(--space-8);
}
.subservice-benefits__title .text-pink { color: var(--brand-primary); }
.subservice-benefits__cta {
  margin-top: var(--space-8);
}
.subservice-contact-cards {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: var(--space-4);
}
.contact-card {
  background: var(--surface-near-black);
  color: var(--brand-white);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
  text-decoration: none;
  display: flex;
  flex-direction: column;
  transition: transform var(--duration-base) var(--ease-out);
}
.contact-card:hover { transform: translateY(-2px); }
.contact-card__icon {
  width: 32px;
  height: 32px;
  margin-bottom: var(--space-3);
  color: var(--brand-primary);
}
.contact-card__icon svg { width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.contact-card__title {
  font-family: var(--font-display);
  font-size: 1rem;
  font-weight: var(--fw-medium);
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-bottom: var(--space-2);
}
.contact-card__body {
  font-size: var(--fs-caption);
  line-height: var(--lh-relaxed);
  color: var(--text-on-dark-secondary);
}

@media (max-width: 900px) {
  .subservice-benefits__grid { grid-template-columns: 1fr; gap: var(--space-10); }
  .subservice-contact-cards { grid-template-columns: 1fr; }
}

/* ============================================================
   INDUSTRIES PAGE — sub-service-style sections, one per industry,
   with a sticky-ish TOC bar and a niche-pill aside.
   ============================================================ */
.industry-toc {
  background: #FFFFFF;
  border-bottom: 1px solid var(--surface-card-border);
  padding: var(--space-4) 0;
  position: sticky;
  top: 64px;
  z-index: 5;
}
.industry-toc__row {
  display: flex;
  gap: var(--space-2);
  overflow-x: auto;
  scrollbar-width: none;
  -ms-overflow-style: none;
}
.industry-toc__row::-webkit-scrollbar { display: none; }
.industry-toc__link {
  display: inline-block;
  padding: 8px 14px;
  border: 1px solid var(--surface-card-border);
  border-radius: 999px;
  font-family: var(--font-body);
  font-size: 13px;
  color: var(--text-on-light-secondary);
  text-decoration: none;
  white-space: nowrap;
  transition: background-color 0.15s, color 0.15s, border-color 0.15s;
}
.industry-toc__link:hover {
  background: var(--brand-primary);
  border-color: var(--brand-primary);
  color: var(--brand-white);
}

.industry-section {
  background: var(--surface-white);
  padding: var(--space-20) 0;
  border-bottom: 1px solid var(--surface-card-border);
  scroll-margin-top: 130px;
}
.industry-section:nth-child(even) { background: var(--surface-off-white); }

.industry-section__head {
  text-align: center;
  max-width: 720px;
  margin: 0 auto var(--space-12);
}
.industry-section__eyebrow {
  display: inline-block;
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: var(--fw-medium);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}
.industry-section__title {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw + 0.5rem, 2.6rem);
  font-weight: var(--fw-medium);
  line-height: 1.1;
  letter-spacing: var(--tracking-tight);
  color: var(--text-on-light-primary);
  margin-bottom: var(--space-3);
}
.industry-section__tagline {
  font-size: var(--fs-body-lg);
  color: var(--text-on-light-secondary);
  line-height: 1.55;
}

.industry-section__grid {
  display: grid;
  grid-template-columns: minmax(0, 2fr) minmax(0, 1fr);
  gap: var(--space-10);
  max-width: 1100px;
  margin: 0 auto;
  align-items: start;
}
.industry-section__copy {
  font-family: var(--font-body);
}
.industry-section__desc {
  font-size: var(--fs-body-md);
  line-height: 1.7;
  color: var(--text-on-light-primary);
  margin-bottom: var(--space-8);
}
.industry-section__how-title {
  font-family: var(--font-display);
  font-size: 1.4rem;
  font-weight: var(--fw-medium);
  line-height: 1.2;
  margin-bottom: var(--space-4);
  color: var(--text-on-light-primary);
}
.industry-section__how-list {
  list-style: none;
  padding: 0;
  margin: 0 0 var(--space-8);
}
.industry-section__how-list li {
  position: relative;
  padding: 10px 0 10px 28px;
  border-bottom: 1px solid var(--surface-card-border);
  font-size: var(--fs-body-md);
  line-height: 1.55;
  color: var(--text-on-light-primary);
}
.industry-section__how-list li::before {
  content: '✓';
  position: absolute;
  left: 0;
  top: 10px;
  width: 20px;
  height: 20px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  background: var(--brand-primary);
  color: var(--brand-white);
  border-radius: 50%;
  font-size: 11px;
  font-weight: 700;
}
.industry-section__how-list li:last-child { border-bottom: none; }
.industry-section__cta { margin-top: var(--space-4); }

.industry-section__niches {
  background: #FFFFFF;
  border: 1px solid var(--surface-card-border);
  border-radius: var(--radius-lg);
  padding: var(--space-6);
  position: sticky;
  top: 130px;
}
.industry-section:nth-child(even) .industry-section__niches { background: var(--surface-off-white); }
.industry-section__niches-label {
  display: block;
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: var(--fw-medium);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--text-on-light-secondary);
  margin-bottom: var(--space-4);
  padding-bottom: var(--space-3);
  border-bottom: 1px solid var(--surface-card-border);
}
.industry-section__niches-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.industry-niche {
  display: inline-block;
  padding: 6px 12px;
  background: rgba(236, 26, 100, 0.08);
  color: var(--brand-primary);
  border-radius: 999px;
  font-family: var(--font-body);
  font-size: 13px;
  font-weight: 500;
  scroll-margin-top: 130px;
}

@media (max-width: 900px) {
  .industry-section__grid { grid-template-columns: 1fr; gap: var(--space-8); }
  .industry-section__niches { position: static; }
}
@media (max-width: 600px) {
  .industry-toc { top: 56px; }
  .industry-section { padding: var(--space-16) 0; }
}

/* ============================================================
   INDUSTRIES — hub page category cards + category-page niche
   cards. Both share the lift-on-hover pattern from the projects
   tiles but tuned for an editorial/portfolio feel.
   ============================================================ */
/* Scoped to section.industries-hub so it can never bleed onto
   <body class="industries-hub"> (which would push the page-header
   below the fixed nav and leave the nav floating over the off-white
   body background — invisible white-on-white text). */
section.industries-hub {
  background: var(--surface-off-white);
  padding: var(--space-16) 0 var(--space-24);
}
.industries-hub__grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(360px, 1fr));
  gap: var(--space-6);
  max-width: 1200px;
  margin: 0 auto;
}
.industry-card {
  display: flex;
  flex-direction: column;
  background: #FFFFFF;
  border: 1px solid var(--surface-card-border);
  border-radius: var(--radius-lg);
  padding: var(--space-7);
  text-decoration: none;
  color: inherit;
  transition: transform var(--duration-base) var(--ease-out),
              border-color var(--duration-base) var(--ease-out),
              box-shadow var(--duration-base) var(--ease-out);
}
.industry-card:hover {
  transform: translateY(-3px);
  border-color: rgba(236, 26, 100, 0.4);
  box-shadow: 0 12px 30px rgba(0, 0, 0, 0.08);
}
.industry-card__head { margin-bottom: var(--space-5); }
.industry-card__eyebrow {
  display: inline-block;
  font-family: var(--font-display);
  font-size: 11px;
  font-weight: var(--fw-medium);
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}
.industry-card__title {
  font-family: var(--font-display);
  font-size: 1.6rem;
  font-weight: var(--fw-medium);
  line-height: 1.15;
  letter-spacing: var(--tracking-tight);
  color: var(--text-on-light-primary);
  margin-bottom: var(--space-3);
}
.industry-card__tagline {
  font-size: 14px;
  line-height: 1.5;
  color: var(--text-on-light-secondary);
}
.industry-card__pills {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  margin-bottom: var(--space-5);
}
.industry-card__pill {
  display: inline-block;
  padding: 4px 10px;
  background: rgba(236, 26, 100, 0.08);
  color: var(--brand-primary);
  border-radius: 999px;
  font-size: 12px;
  font-weight: 500;
}
.industry-card__pill--more {
  background: var(--surface-off-white);
  color: var(--text-on-light-secondary);
}
.industry-card__cta {
  margin-top: auto;
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: var(--fw-medium);
  color: var(--brand-primary);
  letter-spacing: 0.04em;
  display: inline-flex;
  align-items: center;
  gap: 6px;
  transition: gap var(--duration-base) var(--ease-out);
}
.industry-card:hover .industry-card__cta { gap: 10px; }

/* Niche cards (rendered on the category landing page). Smaller,
   denser grid than the hub cards. */
.industry-niches-section {
  background: var(--surface-white);
  padding: var(--space-12) 0 var(--space-20);
}
.industry-niches-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));
  gap: var(--space-4);
  max-width: 1100px;
  margin: 0 auto;
}
.industry-niche-card {
  display: block;
  background: var(--surface-off-white);
  border: 1px solid var(--surface-card-border);
  border-radius: var(--radius-md);
  padding: var(--space-5);
  text-decoration: none;
  color: inherit;
  transition: transform var(--duration-base) var(--ease-out),
              background-color var(--duration-base) var(--ease-out),
              border-color var(--duration-base) var(--ease-out);
}
.industry-niche-card:hover {
  transform: translateY(-2px);
  background: rgba(236, 26, 100, 0.04);
  border-color: rgba(236, 26, 100, 0.4);
}
.industry-niche-card__inner { display: flex; flex-direction: column; gap: var(--space-2); }
.industry-niche-card__name {
  font-family: var(--font-display);
  font-size: 1.05rem;
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-tight);
  color: var(--text-on-light-primary);
}
.industry-niche-card__tagline {
  font-size: 13px;
  line-height: 1.45;
  color: var(--text-on-light-secondary);
  margin: 0;
}
.industry-niche-card__cta {
  margin-top: var(--space-2);
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: var(--fw-medium);
  letter-spacing: 0.04em;
  color: var(--brand-primary);
  display: inline-flex;
  align-items: center;
  gap: 6px;
  transition: gap var(--duration-base) var(--ease-out);
}
.industry-niche-card:hover .industry-niche-card__cta { gap: 10px; }

/* ============================================================
   PRICING PAGE — used by /pricing.html
   Card grid + comparison table for the Monthly Advertising
   Packages, the Website packages, and the add-on list.
   Page is intentionally not linked from the main nav/footer —
   accessible only by knowing the URL.
   ============================================================ */
.pricing-section { padding: var(--space-16) 0; }
.pricing-section--alt { background: var(--surface-off-white); }

.pricing-section__head {
  max-width: 760px;
  margin: 0 auto var(--space-10);
  text-align: center;
}
.pricing-section__eyebrow {
  display: inline-block;
  font-family: var(--font-body);
  font-size: var(--fs-eyebrow);
  font-weight: var(--fw-medium);
  letter-spacing: var(--tracking-eyebrow);
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
}
.pricing-section__title {
  font-family: var(--font-display);
  font-size: clamp(1.75rem, 3vw, 2.75rem);
  font-weight: var(--fw-medium);
  line-height: var(--lh-tight);
  letter-spacing: var(--tracking-tight);
  color: var(--text-on-light-primary);
  margin-bottom: var(--space-3);
}
.pricing-section__subtitle {
  font-size: var(--fs-body);
  line-height: var(--lh-relaxed);
  color: var(--text-on-light-secondary);
}

.pricing-grid {
  display: grid;
  gap: var(--space-5);
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
}
.pricing-grid--five {
  grid-template-columns: repeat(5, 1fr);
}
@media (max-width: 1380px) { .pricing-grid--five { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 880px)  { .pricing-grid--five { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px)  { .pricing-grid--five { grid-template-columns: 1fr; } }

.pricing-card {
  position: relative;
  display: flex;
  flex-direction: column;
  background: #FFFFFF;
  border: 1px solid #E8E8EA;
  border-radius: 16px;
  padding: var(--space-6) var(--space-5) var(--space-5);
  transition: transform var(--duration-base) var(--ease-out),
              box-shadow var(--duration-base) var(--ease-out);
}
.pricing-card:hover {
  transform: translateY(-4px);
  box-shadow: 0 16px 40px rgba(0,0,0,0.08);
}
.pricing-card--popular {
  border: 2px solid var(--brand-primary);
  box-shadow: 0 16px 40px rgba(236, 26, 100, 0.12);
}
.pricing-card--popular::before {
  content: 'MOST POPULAR';
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--brand-primary);
  color: #FFFFFF;
  font-family: var(--font-body);
  font-size: 10px;
  font-weight: var(--fw-medium);
  letter-spacing: 0.12em;
  padding: 4px 10px;
  border-radius: 99px;
  white-space: nowrap;
}
.pricing-card__name {
  font-family: var(--font-display);
  font-size: 1.25rem;
  font-weight: var(--fw-medium);
  line-height: 1.2;
  color: var(--text-on-light-primary);
  margin-bottom: 4px;
}
.pricing-card__tagline {
  font-size: 12px;
  line-height: 1.45;
  color: var(--text-on-light-tertiary);
  margin-bottom: var(--space-4);
  min-height: 36px;
}
.pricing-card__price-row { margin-bottom: var(--space-2); }
.pricing-card__price {
  font-family: var(--font-display);
  font-size: 2.4rem;
  font-weight: var(--fw-medium);
  line-height: 1;
  color: var(--brand-primary);
}
.pricing-card__price-suffix {
  font-size: 0.9rem;
  color: var(--text-on-light-tertiary);
  margin-left: 4px;
}
.pricing-card__weekly {
  font-size: 12px;
  color: var(--text-on-light-tertiary);
  margin-bottom: var(--space-3);
}
.pricing-card__bundles {
  font-size: 11px;
  line-height: 1.6;
  color: var(--text-on-light-tertiary);
  padding: var(--space-3) 0;
  border-top: 1px dashed #E8E8EA;
  border-bottom: 1px dashed #E8E8EA;
  margin-bottom: var(--space-3);
}
.pricing-card__bundles strong { color: var(--text-on-light-secondary); font-weight: var(--fw-medium); }
.pricing-card__list {
  list-style: none;
  padding: 0;
  margin: 0 0 var(--space-5);
  flex: 1;
}
.pricing-card__list li {
  position: relative;
  padding: 6px 0 6px 22px;
  font-size: 13px;
  line-height: 1.4;
  color: var(--text-on-light-secondary);
  border-bottom: 1px solid #F0F0F2;
}
.pricing-card__list li:last-child { border-bottom: none; }
.pricing-card__list li::before {
  content: '✓';
  position: absolute;
  left: 0;
  top: 6px;
  color: var(--brand-primary);
  font-weight: var(--fw-bold);
}
.pricing-card__list li.is-disabled {
  color: var(--text-on-light-tertiary);
  text-decoration: line-through;
}
.pricing-card__list li.is-disabled::before { content: '—'; color: #C8C8CC; }
.pricing-card__cta {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  padding: 12px 16px;
  background: var(--brand-primary);
  color: #FFFFFF;
  font-family: var(--font-body);
  font-size: 13px;
  font-weight: var(--fw-medium);
  text-decoration: none;
  border-radius: 99px;
  transition: background-color var(--duration-base) var(--ease-out);
}
.pricing-card__cta:hover { background: var(--brand-primary-dark, #AD144F); color: #FFFFFF; }

/* Web package cards reuse .pricing-card with a few tweaks */
.pricing-card--web .pricing-card__price-row::before {
  content: 'Starting at ';
  font-size: 11px;
  color: var(--text-on-light-tertiary);
  text-transform: uppercase;
  letter-spacing: 0.06em;
  display: block;
  margin-bottom: 2px;
}

/* Comparison table */
.pricing-table-wrap {
  overflow-x: auto;
  -webkit-overflow-scrolling: touch;
  border-radius: 16px;
  border: 1px solid #E8E8EA;
  background: #FFFFFF;
}
.pricing-table {
  width: 100%;
  min-width: 880px;
  border-collapse: collapse;
  font-size: 13px;
}
.pricing-table th, .pricing-table td {
  padding: 12px 16px;
  text-align: center;
  border-bottom: 1px solid #F0F0F2;
}
.pricing-table thead th {
  position: sticky;
  top: 0;
  background: #FFFFFF;
  font-family: var(--font-display);
  font-weight: var(--fw-medium);
  color: var(--text-on-light-primary);
  font-size: 14px;
  border-bottom: 2px solid #E8E8EA;
  padding-top: 16px;
  padding-bottom: 12px;
}
.pricing-table thead th:first-child { text-align: left; min-width: 240px; }
.pricing-table thead th .ptable-tier-tag {
  display: block;
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: var(--fw-regular);
  color: var(--text-on-light-tertiary);
  margin-top: 2px;
  text-transform: none;
  letter-spacing: 0;
}
.pricing-table thead th .ptable-price {
  display: block;
  font-size: 15px;
  color: var(--brand-primary);
  margin-top: 4px;
}
.pricing-table tbody td:first-child {
  text-align: left;
  font-weight: var(--fw-medium);
  color: var(--text-on-light-primary);
}
.pricing-table .ptable-section td {
  background: var(--surface-off-white);
  text-align: left;
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: var(--fw-medium);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--brand-primary);
  padding: 10px 16px;
}
.pricing-table .ptable-yes { color: var(--brand-primary); font-weight: var(--fw-bold); }
.pricing-table .ptable-no { color: #C8C8CC; }
.pricing-table .ptable-num { color: var(--text-on-light-primary); font-weight: var(--fw-medium); }
.pricing-table .ptable-text { color: var(--text-on-light-secondary); font-size: 12px; }

/* Add-ons grid */
.pricing-addons-grid {
  display: grid;
  gap: var(--space-4);
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
}
.pricing-addon-group {
  background: #FFFFFF;
  border: 1px solid #E8E8EA;
  border-radius: 12px;
  padding: var(--space-5);
}
.pricing-addon-group__title {
  font-family: var(--font-body);
  font-size: 11px;
  font-weight: var(--fw-medium);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--brand-primary);
  margin-bottom: var(--space-3);
  padding-bottom: var(--space-2);
  border-bottom: 1px solid #F0F0F2;
}
.pricing-addon-group ul { list-style: none; padding: 0; margin: 0; }
.pricing-addon-group li {
  display: flex;
  justify-content: space-between;
  gap: var(--space-3);
  padding: 8px 0;
  font-size: 13px;
  color: var(--text-on-light-secondary);
  border-bottom: 1px solid #F8F8FA;
}
.pricing-addon-group li:last-child { border-bottom: none; }
.pricing-addon-group li .name { flex: 1; }
.pricing-addon-group li .price {
  font-weight: var(--fw-medium);
  color: var(--text-on-light-primary);
  white-space: nowrap;
  font-variant-numeric: tabular-nums;
}

.pricing-bandstrip {
  background: var(--surface-off-white);
  padding: var(--space-12) 0;
  text-align: center;
}
.pricing-bandstrip h2 {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2.5vw, 2.25rem);
  font-weight: var(--fw-medium);
  margin-bottom: var(--space-3);
  color: var(--text-on-light-primary);
}
.pricing-bandstrip p {
  max-width: 640px;
  margin: 0 auto var(--space-5);
  color: var(--text-on-light-secondary);
}
.pricing-disclaimer {
  text-align: center;
  font-size: 12px;
  color: var(--text-on-light-tertiary);
  margin-top: var(--space-6);
}